Submariner Ref 116610LV by Rolex (Photo: Sotheby s)
There’s always one watch release each year that gets collectors all hot and bothered, and that release usually comes from Rolex. Not one to disappoint, for 2020 the watchmaker launched the new generation of its Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, which are two of the coolest divers’ watch collections the world has ever seen (even the King, Elvis Presley, was spotted wearing one).
Historically speaking, the Submariner is particularly special for Rolex because it’s the brand’s first modern divers watch. It’s been worn by Hollywood actors, sports legends and pretty much every other set of noteworthy people you can think of. Unsurprisingly, the news of this year s novelties sent buyers into a spin. So much so that the price of Rolex s other Submariner models, including the now-discontinued green Submariner, skyrocketed overnight in the pre-owned luxury market.