Digitalization Meets Hospitality at-visions and Primestar Announce Strategic Partnership for Holistic Guest Facing Technology hotelnewsresource.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hotelnewsresource.com Daily Mail and Mail on Sunday newspapers.
In cooperation with ecomi.io AG, the Primestar Group will start the YOUR TREE nature conservation project in May, initially in three hotels. At the Holiday Inn Hamburg Berliner Tor, at the Hampton by Hilton Freiburg and at the Hampton by Hilton Berlin Alexanderplatz Primestar will present every guest with their personal tree. if the guest waives the daily room cleaning during multi-day stays. As a consequences, the hotel saves valuable water and cleaning agents, if guest rooms do not have to be cleaned on a daily basis.
Primestar Group currently operates 14 franchise hotels in major German cities. The existing franchise portfolio currently comprises 3,334 rooms in German A-destinations. Over the long term, Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners. With Primestar Operator GmbH, the Group launched its own brand June SiX in the city boutique hotel segment with the plan to expand the June SiX portfolio to up to 20 properties including June Stay, a long-stay concept, and workspace network WorX. For its own brand, the Group is focusing on growth via the acquisition of existing hotels, leases, or operators.