Why did you do this . Well, you know, we had been looking at herbalife in the industry really since 2004, since we started our firm in 2003. It was always a fascinating story. Right . There were always sleazy things going on in the background, our opinion, and always an industry we thought was harming people, yet over the years they seemed to be growing rabidly. Not just herbalife, but the whole industry, an industry we realized coopted up a critics. Coopted the internet. Type in herbalife scam, knnuski someone coopting. Never heard the story. Obviously coopted wall street. Nobody with a sell recommendation. Two analysts that cover the industry, and they had coopted the government in that so much money had gone into the system that the government just was, had been because its and paid for and finally coopted the ftc. It the government regulators role to protect consumers and nobody was doing that and didnt make for a good short at all. The industrys going through 150 billion, dominant