The suddenness also came as a shock to NA. “We were having our hands-down best year in 2020. It was off the charts,” says Chiara Adin Moore, co-founder and chief marketing officer of the agency, which employed 35 in New York and Austin, Texas. “We went from firing on all cylinders to coming to a screeching halt.”
At first, the agency was comforted by the thought that the pandemic wouldn’t last long. “We thought we could close for two weeks and work from home. Then it went from two weeks to two months, six months, eight months and almost a year,” says Moore. “We were a casualty of the pandemic.”
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