wasting their time. this is a car i needed to get for my company. reporter: dealer number one, strategy number one. try to get the salesman to name the first price so you know you re not starting too high. here goes. what i was wondering, what are you really selling them for? 23,475. reporter: next, drop the name of a reputable pricing guide like edmunds.com where phil works. you re going from edmunds. yeah. is that a problem? it s not a problem. i think it doesn t reflect really what the market is. reporter: bring a nay-saying wingman along. that s my job, to poo-poo the car and the price. i don t know, phil, if you want something with lower miles than this. i actually liked the other make and model better. reporter: something like that. and when the salesman leaves to go talk to his manager, you should leave, too. we were sending them a signal that we were not going to be controlled. let s go.