Disparity in technological usage in the region
Article by January 30, 2021
Caribbean businesses have set bold ambitions for digitisation, but PricewaterhouseCoopers (PwC’s) Caribbean Digital Readiness Survey 2021 reveals a wide gap between organisations out in front and those struggling to make headway.
Most respondents believe that they’re meeting or exceeding targets on integrating new technologies into business processes, and products and services (42 per cent on target and 28 per cent ahead). But that leaves more than a quarter in the Caribbean region who acknowledge that they are behind target. Moreover, only 15 per cent the leaders in their industry (“transcenders”).
Key findings include: More than 80 per cent of businesses in our survey are focusing their digital strategy on modernising their brand with new capabilities ahead of doing what they’ve always done faster and more efficiently (62 per cent); Almost three-quarters (73 per cent) of re