Pricefx Launches Industry s First AI-powered Market Simulation for Price Optimization
Expanding its Next Gen AI capabilities, Pricefx enables businesses to optimize pricing by simulating real impact on customer purchasing behavior Pricefx, the global leader in cloud-native pricing software, today announced it has released the industry s first AI-powered market simulation solution. Market simulation is designed to enable price optimization in context of the overall product portfolio and the competition. It uses Pricefx Next Gen AI technology to simulate and predict the impact of pricing on customer purchasing behavior. As a result, businesses can make better business decisions informed by predicted impact to accelerate profit growth.