these are my food costs here. that is e-mailed to her bill.com account for payment and society a spread sheet. vendor by vendor day by day month by month. there s frito lay. it s showing all the bills paid to frito lay. seeing the data daily sees the price responses. bringing them down or adjusting prices or dropping something off a menu. by using the data this way to revise vendor orders and update the products offered the retail business is what alan calls data driven. it s a difference between a business that generates data which all businesses do, and a business that strives to become data driven where the data becomes part of the decision making. lindsay say other shop viewers who collect their re recreates in the drawer no matter the kind of business are getting their information too