By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling on Sunday Michael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a…
WTKS - Orlando, Florida
Dear fellow radio broadcasters, Podcasters, DJ’s & music lovers,
Let me introduce myself. My name is Russ Rollins with the “Monsters in the Morning” on Real Radio 104.1 WTKS in Orlando Florida. I’ve been a radio broadcaster for close to 30 years now. On the air for five days a week, five hours a day. That is a long time with headphones on your ears.
When I started three decades ago, you couldn’t tell me NOTHING. I was positive everything I was doing on the radio was fresh, unique and pure genius. Okay, truth be told, I still feel that way. I have learned with time, almost everything I’ve done that I thought was “right from my own little noggin”, has been done in some form or fashion already by someone else. Not much is original on radio , the flavor is in how you execute your brand of radio. That’s the original piece of the pie. I guess the point of me tell you this, is to say I was hard headed and I was convinced I knew it all.