make up application. we are seeing exciting things happen with a lot of this innovation. 0k, with a lot of this innovation. ok, that is really interesting. samantha, thank you, appreciate your thoughts on that. samantha dover there from mintel. we want to hear your thoughts as well. i m at sally bundock on twitter. @sallybundockbbc. do tell us what your thoughts are on everything, the central bank s meeting, the finance ministers meeting and we will be across that spring jamboree most days this week on bbc news and if you are watching us on bbc one here in the uk, the breakfast team willjoin you in five minutes time. if you are watching us elsewhere in the world, you ve got me. i m back with all the top stories and of course we will be keeping a close eye on how northern ireland is getting ready for the arrival of us presidentjoe biden today. all that and more