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Maybe Lincoln Should Bring the Zephyr to America

There's an almost zero percent chance, perhaps even a sub-zero percent chance, that Lincoln will bring the Zephyr to America. But should they?

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Lincoln reveals new 2022 Lincoln Navigator with design, tech updates

The redesigned Lincoln Navigator, including a hands-free driving system, is scheduled for launch in early 2022.

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Ford s Luxury Lincoln Brand Aims for Half of Sales to Be Electric Vehicles by 2026

Ford s Luxury Lincoln Brand Aims for Half of Sales to Be Electric Vehicles by 2026
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Ford s Lincoln Brand to Launch Four EVs Beginning Next Year

Ford s Lincoln Brand to Launch Four EVs Beginning Next Year
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Lincoln Says Standalone Dealerships Driving Sales

Lincoln Says Standalone Dealerships Driving Sales Photo: West Point Lincoln of Sugar Land Creating a sense of separation between Ford and the Lincoln Motor Company isn’t just good for the latter’s higher-end imaging. As it turns out, it’s actually helping drive sales. Standalone Lincoln dealerships saw increased sales in 2020 compared to dealerships where Ford and Lincoln vehicles are sold together. Twenty-three new Lincoln stores opened in 2020, and several more opened in late 2019 before the start of the pandemic. These openings followed the relaunch of the Lincoln Commitment Program, which incentivizes the construction of standalone brand showrooms. The program requires a vitrine-style showroom approach that’s notable for floor-to-ceiling glass windows, though it offers flexibility when it comes to facility size.

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