Invisibly
Federal Reserve Bank of St. Louis
2017-Present Deputy chair of the central bank s eighth district.
Fintop Capital
2017-Present Co-founder and general partner of fintech investment fund.
Inc.: At Invisibly, you re trying to help consumers understand how their data is monetized for ads. Why?
McKelvey: I believe that individuals should own their data. We have several very powerful companies whose business is to give you free stuff, but you essentially pay them with your identity.
Inc.: Can you tell me about micropayments?
McKelvey: Efficient micropayments would be hugely valuable in media, for example, where the current model is a lump subscription fee that doesn t make sense for most consumers.