time you go to a gig, you may have loads of band t shirts but sometimes your tastes do change and you are stuck with these logos forever. 0ne team here in gothenburg are trying to change that. the idea is that they print the t shirts, strip them back and reprint them so they can be used again, again and again. the start up is not changing traditional fabric inks. instead, it has developed an invisible layer that goes onto the fabric first. made from entirely friendly ingredients. this can disolve allowing the top design to be removed. what is the tech that goes into creating this recipe? it is all about a balance and trying to find the sweet spot for both the functionality but as well as stability. we look at the charge of the component, we study the films that we create through a microscope
but luckily, shiona mccallum s found the solution. shiona: we know that fashion hurts the earth. more than 92 million tonnes of textile waste is created every year. recycling is possible, but chemical dyes and prints often prevent this. if you re anything like me and buy merch every time you go to a gig, then you may have loads of band t shirts. but sometimes, your musical tastes do change and you re stuck with these logos forever. well, one team here in gothenburg are trying to change that. the idea is that they print the t shirts, strip them back, and reprint them so they can be used again, again, and again. the start up, called vivideye, isn t changing traditional fabric inks. and we ll get you a lab coat. instead, it s developed an invisible layer that goes onto the fabric first. voila. ..made from entirely earth friendly ingredients. this can be dissolved away later, allowing the top
solution. we know that fashion hurts the earth. more than 92 million tonnes of textile waste is created every year. recycling is possible but chemical dyes and prints often prevented this. if you are anything like me and by merchandise every time you go to a gig, you may have loads of band t shirts but sometimes your tastes do change and you are stuck with these logos forever. one team here in gothenburg are trying to change that. the idea is that they print the t shirts, strip them back and reprint them so they can be used again, again and again. the start up is not changing traditional fabric inks. instead, it has developed an invisible layer that goes onto the fabric first. made from entirely friendly ingredients. this can result allowing the top designed to be removed. what is the
that i for one didn t even know existed. luckily, shona has found the solution. we know that fashion hurts the earth. more than 92 million tonnes of textile waste is created every year. recycling is possible but chemical dyes and prints often prevent this. if you are anything like me and buy merchandise every time you go to a gig, you may have loads of band t shirts but sometimes your tastes do change and you are stuck with these logos forever. one team here in gothenburg are trying to change that. the idea is that they print the t shirts, strip them back and reprint them so they can be used again, again and again. the start up is not changing traditional fabric inks. instead, it has developed an invisible layer that goes onto the fabric first. made from entirely friendly ingredients. this can result allowing the top design to be removed.
we are taking a look at a problem that i for one didn t even know existed. luckily, shiona mccallum has found the solution. we know that fashion hurts the earth. more than 92 million tonnes of textile waste is created every year. recycling is possible but chemical dyes and prints often prevent this. if you are anything like me and buy merchandise every time you go to a gig, you may have loads of band t shirts but sometimes your tastes do change and you are stuck with these logos forever. one team here in gothenburg are trying to change that. the idea is that they print the t shirts, strip them back and reprint them so they can be used again, again and again. the start up is not changing traditional fabric inks. instead, it has developed an invisible layer that goes onto the fabric first.