Google-owned YouTube has announced to end the lower-cost subscription plan 'Premium Lite', after piloting it for two years in select countries.In an email to customers, the company announced it will no longer offer ‘Premium Lite’ .
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After October 25, YouTube users paying for Premium Lite will have to pay for the more expensive full-fledged Premium tier if they don't want to see ads in their videos without resorting to ad blockers.
After October 25, YouTube users paying for Premium Lite will have to pay for the more expensive full-fledged Premium tier if they don't want to see ads in their videos without resorting to ad blockers. The video hosting platform is discontinuing the subscription option, it told users in an email, where it also said that it will be developing more versions of it in line with feedback from creators and viewers. YouTube never rolled out Premium Lite to all users around the world, and access to it remained limited after it first became available in select European countries in 2021. For those who did get access to it, though, it's been a great option to remove ads from the viewing experience, which is the only thing it can do, for only €7 ($7.42) a month. The regular Premium tier removes ads and comes bundled with YouTube Music, the ability to download videos for offline viewing, as well as the capability to watch videos in the background while using other apps. However, it
YouTube is ending its Premium Lite subscription tier on October 25. Users paying for the Premium Lite subscription tier will be required to subscribe to the…