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The Companies sign a strategic long-term global partnership in RRP TOKYO, Oct. 27, 2022 /PRNewswire/ Japan Tobacco (JT) (TSE: 2914)announced today that the JT Group, through its subsidiary JTI, has entered into a joint venture (JV) with Altria Group (Altria), through its subsidiary PM USA, to market and commercialize heated tobacco sticks (HTS) products in the U.S. with Ploom branded devices and Marlboro branded consumables. The two Groups also signed a long-term, non-binding global memorandum of understanding (MOU) to explore commercial opportunities for a wide range of potentially reduced-risk products (RRP). "As part of our strategic focus on HTS, we're very enthusiastic to launch our Ploom brand in the U.S., the world's largest RRP market in value, through our partnership with the market leader, Altria. We also look forward to entering into a long-term strategic collaboration with Altria to further explore global commercial opportunities in the RRP category. I stron

Masamichi terabatakeEddy pirardDinesh babu thotakuraShingo yanoJerome jaffeuxKjt groupHorizon innovationsAltria groupDrug administrationJapan tobacco incJapan tobacco internationalPremarket tobacco product applicationJapan tobaccoReduced risk productsBabu thotakuraThe companies signa strategic long term global partnership in rrp tokyo