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[inaudible conversations] welcome to the subcommittee on Consumer Protection, product safety and Data Security. Will come to order. I apologize for the bit of late. Senator blackburn was here quickly. She is en route. Were at a Pivotal Moment in the age of technology that rely on increasing massive consumer data. Obviously, Artificial Intelligence has gotten the lions share of publicity but thats nowhere near the limit. Businesses collect or process data ranging from personally identifiable information, name, address, likeness, as they say in college these days. Obviously, Sensitive Data like physical locations and browsing history. The threats to consumers data that Companies Face is complex and, in almost every way, daunting. As Companies Collect more data, they become more attractive targets for data breaches. And, by that i mean criminal activity. Each breach costs Companies Nearly 4. 2 million per incident. And consumers shoulder the financial burden and reputational harm of each

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