COVID-19 nudged many livestock producers into direct sales marketing, but the Compart family of Nicollet, Minnesota, has been innovating direct pork sales to their business for about two decades. Five families in two generations are co-owners, promoting sophisticated Duroc swine breeding as the “Black Angus of pork.” Their online and retail meat now accounts for about half of their farm’s income.
COVID-19 nudged many livestock producers into direct sales marketing, but the Compart family of Nicollet, Minnesota, has been innovating direct pork sales to their business for about two decades. Five families in two generations are co-owners, promoting sophisticated Duroc swine breeding as the “Black Angus of pork.” Their online and retail meat now accounts for about half of their farm’s income.