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In Saurav Rai s Guras, a missing dog leads to a metaphysical quest

From Priyanka Chopra Jonas for Bvlgari to Alia Bhatt for Gucci, why global brands are gravitating to Indian ambassadors

In the early 2000s, there was supermodel Ujjwala Raut, YSL’s Indian muse. Then in 2021, after almost a decade, Priyanka Chopra Jonas was chosen by Bvlgari as its brand ambassador. And now with Deepika Padukone representing LV and Alia Bhatt as Gucci’s Indian face, we have come a full circle.

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