Discover how Coca-Cola is revolutionizing the worlds of art and advertising with generative AI, blending human creativity with machine intelligence for stunning campaigns
Coca-Cola continues to be a first mover when it comes to AI in marketing and advertising. Earlier this summer, the beverage behemoth appointed Pratik Thakar…
Days after the conclusion of its first-ever Real Magic Creative Academy, we catch up with Coke’s new global head of generative AI to find out how the brand is leveraging this technology to foster stronger connections with digital artists.