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Should social commerce be the next big move for legacy brands?

Should social commerce be the next big move for legacy brands?

Pranav kosuriDouglas anderssonBain company

Do brands stop thinking of ideas once they onboard a celebrity

Using a celeb only to beat media clutter, isn't just counterproductive, but also lazy marketing, says our guest author Pranav Kosuri.

Shah rukh khanRanveer singhPranav kosuriRukh khanInstagram reelsCelebrity endorsements

Pranav Kosuri

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Pranav kosuriPranav kosuri

An influencer marketing activity without word-of-mouth marketing to complement, is like using your money for gambling: Brandie s Pranav Kosuri & Douglas Andersson

An influencer marketing activity without word-of-mouth marketing to complement, is like using your money for gambling: Brandie s Pranav Kosuri & Douglas Andersson
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

Douglas anderssonPranav kosuriStockholm school of economicsCartoon networkStockholm universityCalifornia institute of technology caltechAir indiaIndia business councilRoyal institute of technologyDomino pizzaTsinghua universityTata saltWellbeing nutritionCalifornia instituteSilicon valleyRoyal institute

Don t be afraid of your consumers on social media; train them instead

Don t be afraid of your consumers on social media; train them instead
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Douglas anderssonPranav kosuri