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Money or niche loyalty? The new social media influencers dilemma

Money or niche loyalty? The new social media influencers dilemma
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In Rajasthan, villagers are planting trees on weddings and funerals to help restore degraded land

More and more communities are connecting family rituals with tree-planting as they recognise the benefits of greening the region.

United statesThar desertIndia generalBrij mohan singhSuman takariyaLaxmi kant sharmaHarinath siddhJaggi vasudevPrakash siddhRuniya barawasSarita takariyaRajasthan runiya barawasThomson reuters foundation annie banerjiUn convention to combat desertificationCentral rajasthan universityWorld economic forum in davos