95 cents a treatment. a comparable department store version for women was $2.93 a treatment. but do these men s products smell and feel, well, manly? doesn t smell at all. practically unscented. honestly, i would not know that this was a men s product unless you told me specifically. but don t take my word for it. we asked twins anna marie and gina marie to try them out, and they chose the men s! make me want to use less makeup. definitely. gives a nice glow. there is sort of this one size fits all element to male beauty products. and sometimes what women want is to just simplify things and make things little more cost-effective. reporter: and given the price difference, it might be worth heading over to the men s department to see if a few of their new niceties will work for you. becky worley, abc news, oakland, california. very interesting. you know, yesterday, i called
from men s line jack black were 95 cents a treatment. a comparable department store versus for women was $2.93 a treatment. but do these men s products smell and feel, well, manly? doesn t smell at all. practically unscented. honestly, i would not know that this was a men s product unless you told me specifically. but don t take my word for it. we asked twins anna marie and gina marie to try them out, and they chose the men s! make me want to use less makeup. definitely. it s got nice glow. there is sort of this one size fits all element to male beauty products. and sometimes what women want is to just simplify things and make things little more cost-effective. reporter: and given the price difference it might be worth heading over to the men s department to see if a few of their new niceties will work for you. becky worley, abc news, oakland, california. very interesting.