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Apple and Cloudflare partnered up to develop a new DNS protocol that better protects user privacy, called Oblivious DNS over HTTPS, or ODoH.
Tech columnist Jason Aten writes that this new standard will make it harder for internet service providers to collect data on user s browsing activity and potentially sell that data to advertisers.
Many providers don t use DNS data for advertising purposes or sell it to third parties, but it s something they re allowed to do without your permission, as Congress voted in 2017.
Besides better protecting users and what they do online, Aten argues that this new protocol also raises awareness around how our activity is tracked and monetized.