the point is, on covid disinformation, undermiing democracy, spreading fake news, undercutting journalists in countries where it s dangerous to report, on a host of issues, there s an apology but not a change of business. that s context when it comes to a name change because this could be another spin move. google changed the parent company now to alphabet. you have companies like philip morris, value jet and blackwater, when met with public criticism, they changed their names to try to change up the pr mood. new coke fizzled in the 80s, the company ceo to record a maya culpa. we didn t know how many of you would phone and right asking us to bring back the classic taste of coca-cola. we read and we listened. they had no idea how many of you would phone and write.