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Muck Rack: Two-thirds of PR pros say it s still difficult to tie earned media to business results

Muck Rack: Two-thirds of PR pros say it’s still difficult to tie earned media to business results. From PR Week

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PR News | PR Pros Make More Use of Metrics - Tue , Nov 15, 2022

PR professionals are relying on a greater number of metrics than ever to measure their success, according to a new study from Muck Rack.

Microsoft teamsMuck rackPr measurementTate of pr measurementEssage pull throughSocial media engagementAudience reachShare of voiceDigital communications

PR News | Why Aren t More PR Firms Focused On Results?

Research shows that only 11% of B2B organizations are satisfied with their existing PR and marketing communications agencies,

Ryanj walkerTime spent on mediaValue to every activityMedia relationsRyanj walkerPitching mediaI driven toolsPr measurementPr roiMedia measurement

Opinion: The importance of measurement in PR | Opinion

True measurement is not just the business of the corporate communication, but of the entire team to see it as an end to end process for fruitful results, reveals the author

Comunidad autonoma de catalunaAdvertising value equivalentBarcelona principlesPublic relationsPr measurementSonali sokhalIndian pr news

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