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Whether Hit or Flop, Apple s Entrance Will Be a Pivotal Moment for XR

If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in […]

Apple to reportedly launch mixed-reality headset soon; here s what to expect

Apple is also working on a version of its Fitness+ service for the headset, which will let users exercise while watching an instructor in VR, the report further added

2022 Was a Plateau Year for VR, Here s What to Expect in 2023

The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. While the space has undoubtedly grown tremendously since then, 2022 felt largely like a plateau year, with Meta standing unchallenged as the dominant player in the space while progressing disjointedly in too many directions at once. But […]

Apple s game-changing MR headset delayed to 2H 2023: software-related issues

Apple s new AR/MR headset reportedly delayed until 2H 2023 because of software-related issues versus its original launch of Q2 2023.

Alleged Apple Trademarks Point to Reality Branding for Long-rumored Mixed Reality Headset

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. Trademark applications were filed earlier this month in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for three names: Reality One, Reality Pro, and […]

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