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Facebook may lose $13 billion in 2022 because of Apple App Tracking Transparency feature

Meta's revenue from online user tracking may take a hit of a whopping $12.8 billion this year because of Apple’s App Tracking Transparency feature.

Facebook Asks iOS 14 5 Users to Turn On Ad Tracking via ATT—What is Apple s ATT and Should You Do It?

02 May 2021, 09:05 pm Facebook and Instagram are now asking users to turn on ad tracking for their applications, as Apple launched the App Tracking Transparency (ATT) feature for iOS 14.5 which gave the public a say over this. The campaign by Facebook can detect if a user is updated to the latest of the iOS 14, saying that it needs this to keep the app free of charge. (Photo : Photo by Scott Barbour/Getty Images) People are seen behind the Apple logo in Apple s flagship London retail store on Regent Street on December 27, 2006 in London, England. With many stores open for the first time since Christmas Eve, bargain hunters are searching for the best buys as the post-Christmas sales get under way.

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