For 80 years, all those serious about the business of boating have turned to Boating Industry magazine the most authoritative voice of the marine market for strategic analysis, in-depth coverage, expert advice and proprietary research of the day’s most critical issues. Capitalizing on its heritage of editorial excellence and unsurpassed market longevity, Boating Industry serves today’s marine market as the trusted source for proven solutions that deliver its readers real results. The entire Boating Industry brand, which includes this Web site and numerous e-newsletters, the Top 100 Dealers Program, e-white papers and a partnership in the annual Marine Dealer Conference & Expo, in addition to the print magazine, links together all sectors of the market from boat and engine dealers to marinas, boatyards, builders and suppliers. More than 55 percent of Boating Industry’s readership is made up of the most sought-after power buyers companies that post more than $500,000 in gross
"To have a good team, you need good leaders. Beth and Vanessa are great leaders. They know how to take risks," owner Brian Klock said of the two employees.
Site Unseen
Apr 15, 2021
Here’s some wake-up news. Only 22 percent of dealers regularly update their websites to provide current models and pricing as an important research aid for buyers. More than 75 percent of dealers do not actively and consistently invest in their sites as a core part of the sales function.
These statistics are not just about boat dealers. But to better understand how dealers, including marine, utilize their websites, Dealer Spike an Oregon-based website provider that focuses on driving online leads and in-store sales for dealerships in eight industries conducted a national survey this past year and uncovered those surprising statistics.