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Premium app offers stations entry into expanding subscription economy
Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade.
By TVN Staff | May 17, 2021 | 5:00 a.m. ET.
News that tech monoliths like Google and Apple are phasing out third-party identifiers, such as cookies, has spread ripples of anxiety in the digital advertising world, as publishers and mobile app providers eye a decline of up to 80% in programmatic advertising revenue.