Anupamaa, Gusthak Dil to Pavitra Rishta: 5 popular TV shows based on regional shows pinkvilla.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pinkvilla.com Daily Mail and Mail on Sunday newspapers.
Sudeshna Banerjee | | Published 22.02.21, 12:32 AM
Bombay is my dream city. I had always planned to shift here after my Boards,” Pallavi Mukherjee says over phone.
The 22-year-old from Durgapur, playing one of the two female leads in the Colors TRP topper
Barrister Babu, has worked all her young life towards a single goal making it as an actress on national channels.
When she was a child, she used to cry whenever
Dance Bangla Dance was on, wanting to be on screen herself. As she grew older, she would run home from school to catch the afternoon reruns of Hindi soaps. She would enact the scenes in school the next day, assigning the other roles to classmates. And she would pretend to deliver acceptance speeches at the Zee Rishtey Awards, the channel’s annual award show, clutching a shampoo bottle as a winner’s trophy
Amid the pandemic, regional channels had 3X ad volumes compared to national channels.
28 Jan, 2021 - 08:43 AM IST | By Shikha Singh
MUMBAI: The beauty of India is in its diversity. There are 22 national languages and over 1,300 dialects spoken so much so that every 100 km the dialect, culture, tradition, clothing, eating habits and beliefs change. Indians have embraced this diversity for centuries and the world looks at it in awe.
This pluralism has presented a huge opportunity for media and entertainment platforms that have been offering content in regional languages. While OTTs have just begun to realise the potential of regional content, linear networks have leveraged it for a long time. Nearly every broadcast network in the general entertainment category has forayed into regional markets to tap their potential. A large number of them have been successful in their endeavours. This includes the likes of Star, Zee, Viacom, Sony, Enterr10, IN10 and others.