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Potential TikTok ban sends advertisers scrambling

Potential TikTok US ban sends advertisers scrambling

TikTok's US ad revenue is expected to reach $6.83 billion this year, from $780 million in 2020, according to research firm Insider Intelligence.

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Transcripts for MSNBC Katy Tur Reports 20240604 19:57:00

wildly popular. and if you talk to people who use it, especially the younger generation, i think most people, they ll say what, they have all of our information anyway, i ve already give it to this firm and that firm, i assume that everyone knows where i am at all times. there is locations services on my iphone that is following me around. what is the big deal? well, the difference here again is that ownership, and the government structure, where there are regulations and laws in place in china that require access to data, that s been aggregated by social media platforms, and byte dance is a chinese company with u.s. investment, but a chinese company, and tiktok is, due to those regulations, subject to their whims. but again, you broad continue back out, and you look at the risks here, and one of the biggest political challenges i see, in the u.s. capitol, is going to be the political liability of banning tiktok, target demographics for the next

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Transcripts for MSNBC Katy Tur Reports 20240604 19:53:00

cybersecurity and infrastructure security agency during the trump administration. chris, good to see you. how much of a threat, a national security threat, is tiktok really? well, unfortunately, it s not just one threat. there are four risks associated generally with tiktok. first is this broader content issue, the ease with which people can access dangerous harmful content in a matter of seconds. the second is the data security issues associated with the app on the device, and perhaps providing access to a third party, to get on to the device and manage, monitor browsing habits. the third is actually the locations. it s a user privacy issue of where the device is, so you can potentially track, track whoever is using tiktok, and then the fourth is this broader disinformation narrative shaping, and you know, suppressing bad information, and elevating other information as

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Transcripts for MSNBC Katy Tur Reports 20240604 19:55:00

services act which was recently passed and go es into effect september 1st and that is much more on content regulation, so when you talk about the meeting that the eu executive committee had on tuesday, one of the officials came out and said hey, if the dsa, the digital services act, was in place right now, a ban of tiktok would be on the table due to compliance shortfalls. so again, that is the immediate act. and whether there s legislation introduced, including the anti-social ccp act, introduced by rubio, gallagher, and murphy, in the last congress, whether that was in place, it would still take time to implement. i think tiktok s biggest risk right now is the eu. so so tiktok changes the algorithm, and whatever the privacy, the algorithm is, and if they change it to get in line with the eu, account eu trust it is in line? is it a way to double check to

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