Will ITCâs All Rounder take the crunch out of Pranâs Potata?
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Potata, the wafer thin potato cracker from Bangladeshi food company Pran has got netizens curious. But it has serious competition now.
Potata, a wafer thin biscuit from Bangladeshi food brand Pran, is getting the right kind of attention in neighbouring India. From happy mentions on social media to earned media coverage, the brand is having a good time.
The excitement is being primarily driven by the unique format of the biscuit and its taste. In simple terms, the product is a hybrid between a biscuit and a potato chip. It is thin, has potato as a key ingredient, and has the taste profile of spicy potato wafers.