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Taylor Swift and Travis Kelce help NFL bring in Gen Z, female viewership

But the sport providing the backdrop, and its TV partners, have not been shy about trying to capitalize on the “situationship” and gain new fans, particularly members of Gen Z and more women.

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ANALYSIS: Can a spotlight on Taylor Swift, Travis Kelce help NFL draw more Gen Z and female fans?

Taylor Swift and Travis Kelce have remained mum about their status since the pop superstar began attending the Kansas City Chiefs tight end s football games. The NFL and its TV

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Can a spotlight on Taylor Swift and Travis Kelce help the NFL draw more Gen Z and female fans?

Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it's certainly not taking any credit f

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Why the NFL cares about Taylor Swift and Travis Kelce

Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it’s certainly not taking any credit for creating the outsized storyline that has emerged around the pop superstar and the Kansas City Chiefs tight end.

United statesNew yorkJoe dimaggioTravis kelceNeal pilsonTaylor swiftIan trombettaTom bradyDavid beckhamDave skrettaJoe favoritoMarilyn monroeBrian mccarthyGiselle bundchenDan snyderPatrick mahomes

Can a spotlight on Taylor Swift and Travis Kelce help the NFL draw more Gen Z and female fans?

Can a spotlight on Taylor Swift and Travis Kelce help the NFL draw more Gen Z and female fans?
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