A you know it s costing a lot of money for this which working megabucks only it s about $150000000.00 for about $36.00 billboards so for Netflix you know they spend $8000000000.00 on content a year $2000000000.00 on marketing So $150000000.00 in the scheme of things is just a fraction of their marketing budget how competitive fees Netflix compared to $1.00 of the streaming companies and is it winning the battle Well Netflix has $125000000.00 streaming customers around the world they certainly have the biggest global audience at this point but Amazon and Hulu are also hot in the rays Disney is putting together its own service so it s going to be a battle going forward and that s why Netflix once any education get including you know buying these billboards to show that it remains a dominant force and just finally it obviously digital billboards that which we ll hear about here right now these are old fashioned billboards they re not digital they re like the ones you know you ve seen for