but our customers are not in it for the rewards. they just want an excuse to get out there and support local. jesse burke, owner of posey s cafe, agrees. they feel like they re bigger. it s not a posie s loyalty card. it s not like the 1920s or something when independent businesses were pitted against each other. according to katrina, supportland serves several key functions for the local business owners. the first is consciousness raising. our businesses collaborate with each other because they understand that they re not competing against another independent business. they re competing against amazon, target, walmart. their job is to keep a customer local. because if you keep that customer local, that revenue will come back to you somehow. our neighbors next door, they, by all rights, should be our competitors. they are right next door, open for lunch, and it just seems to