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Valuations: The Poseidon Method For Cannabis Businesses And Beyond

By Andres Navia, Poseidon portfolio manager. My team at Poseidon proposed that I write a post on our most frequently used valuation methodology at our firm and I would like to start this post by thanking them for doing that. I think that our valuation methodology is really straightforward, manageable, and should be great for founders to read about. Note to founders: When fundraising, it’s important to consider the different ways that investors are contemplating their potential participation in your company. This may dictate whether you feel that you should raise venture capital (VC) from a fund, or rather focus on raising financing from family, friends, and potentially, angel investors. As investors, we would rather demystify the objectives of a VC investor and have clear alignment with founders from inception.

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