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Wines of Portugal turns focus on independent wine shops with latest campaign - Drinks Retailing News

By Sonya Hook  | 09 June, 2021 Wines of Portugal has created a new campaign to promote Portuguese wines in the independent retail sector. As part of the “Wines of Portugal Month - June is for Indies” promotion, selected retailers are being supported to organise a campaign focusing on Portuguese wines in their physical or online shops, with specific communication and promotion, during the month of June. The participants were chosen via an application process. Of the 52 applications received, 15 were selected to participate in the campaign. Each of the retailers has received a support package, alongside a digital ‘tool box’, point of sale material, an educational seminar hosted by Sarah Ahmed and will receive online support and promotion throughout the month of June on the Wines of Portugal UK and other partners’ social media channels.

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