4th generation of Oregon s oldest African American salon, launches haircare line
Ella Dean Haircare is all organic, made in Portland and celebrates natural, textured hair using oils from fruits, vegetables and herbs. Author: Nina Mehlhaf Updated: 3:09 PM PST January 14, 2021
PORTLAND, Ore. Starting a brand new business is really hard. Of course doing it during a pandemic, is even harder. And when you re the face of the next generation of a historic Portland business.the pressure is on.
In Portland s Eliot neighborhood, between the Moda Center and Legacy Emanuel Medical Center, sits the city s oldest, continuously operating Black-owned business. Dean s Beauty Salon has been on N.E. Hancock St. since 1956 when Benjamin and Mary Rose Dean moved it out of their basement. Years later, their daughter, Gloria Ella Dean, took over.
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The vote increases the maximum amount of funding the city can take from taxes on property that lies within the Interstate Corridor Urban Renewal Area, a 3,990-acre region that s been the focus of community investment grants since 2000. These new funds will go directly back into current affordable housing and community development programs in the area that focus on supporting Black residents who ve been systematically displaced from North and Northeast Portland s historically Black neighborhoods.
The decision has raised opposition, however, from those whose families were displaced through a particularly damaging project approved by the city in the 1970s: the expansion of Emmanuel Hospital, now Legacy Emanuel Medical Center, in Northeast Portland s Eliot neighborhood