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Madison Reed rakes in $52M to fuel omnichannel expansion

Dive Brief: After opening 16 Color Bars in 2020, DTC hair color brand Madison Reed on Wednesday announced a $52 million funding round led by True Ventures. The money will go toward fueling its omnichannel expansion, according to a company press release. Other investors included Norwest Venture Partners, Comcast Ventures, Shea Ventures, Goldman Sachs, Motley Fool Ventures, Portfolia Rising America Fund and Portfolia FirstStep Fund. Madison Reed saw 130% growth in 2020, according to the company, and nearly doubled its customer base. The brand announced in 2019 that it planned to open 600 of its Color Bars through a franchise joint venture with consulting firm Franworth, with that number sold or open by 2024.

Hair Color Innovator Madison Reed Raises Over $50 Million to Continue Omnichannel Expansion

Hair Color Innovator Madison Reed Raises Over $50 Million to Continue Omnichannel Expansion Brand prepares to seize here-to-stay post-pandemic consumer behavior shifts News provided by Share this article Share this article SAN FRANCISCO, Feb. 24, 2021 /PRNewswire/  Madison Reed announced a $52 million financing round to continue to fuel its omnichannel expansion and build upon the 130 percent growth it saw during 2020. The round was led by True Ventures, an investor in Peloton, Ring and Blue Bottle Coffee. The round includes participation from Norwest Venture Partners, Comcast Ventures and Shea Ventures all of which have invested in earlier rounds. New investors include Goldman Sachs, Motley Fool Ventures, Portfolia Rising America Fund and Portfolia FirstStep Fund.

Madison Reed Raises $50 Million, Surpassed $100 Million In Revenue In 2020

Madison Reed Raises $50 Million, Surpassed $100 Million In Revenue In 2020
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Amy Errett, Lorine Pendleton Discuss Madison Reed s New $50M Funding

Amy Errett, Lorine Pendleton Discuss Madison Reed s New $50M Funding
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