BMW thrills in Cannes with Hollywood action and a sustainable marine experience webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
EXCLUSIVE: Behind the images of posh frocks and glitzy parties at the heart of the French Riviera, there is a seedy underbelly of sex for sale at the Cannes Film Festival which finishes today.
The 76th Cannes Film Festival is underway, but one particularly spectacular world premiere on the bill will be experienced in the port area of the southern French town rather than on a cinema screen. This is where the BMW brand and boat maker TYDE are presenting THE ICON, a new kind of flagbearer for sustainable mobility on water. THE ICON is the first battery-powered marine craft of its kind and brings together locally emission-free travel with a vision of luxury that embraces pleasure. .
BMW is reprising its role as Official Partner of the Cannes Film Festival in 2023 following its debut appearance last year. The Bavarian premium carmaker is supplying the 76th edition of the celebrated festival and some of its Official Partners with a selection of over 200 fully electric vehicles, plus the new BMW XM models with plug-in hybrid drive. This gathering of the global movie industry in the south of France also provides the perfect setting for the introduction of a new action-pac.