Porsche Digital is expanding its product portfolio and is addressing new digital business models in the field of urban mobility with the formation of the new Cyklær e-bike brand. The goal is to build a platform that offers digital services for the cycling experience. For the launch, Porsche Digital is.
Porsche partners with Storck to create Cyklær bicycle brand pocket-lint.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pocket-lint.com Daily Mail and Mail on Sunday newspapers.
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Before the ongoing international health crisis hit in 2020, cycling was already gaining in popularity as a suitable option for the daily commute, what with traffic congestion in crowded urban areas, environmental concerns, and more focus on health and wellness. 2020 cranked everything up, and bikes are now having a ball.