this is all about with the best man we know, nbc tech correspondent jake ward. jake, i want you to explain all of this to us. first, re-branding the company as the letter x. you have wall street analysts who believe the company could use billion dollars of brand value, not to mention the letter x on the internet is going to fast-track you to a porn haven. i know, i don t know stephanie. elon musk is so exhausting to cover because he is so indomitable about these ideas which, to any sensible wall street analyst or tech journalists, don t make any sense. the thing we have come to understand in the last few days about is mania for this idea is that he has had it for a long time. it turns out that, back in the year 2000 during his short-lived tenure as the head of paypal, elon musk went after the same concept. but an all in one, online banking and everything app that was going to be cold x at the
twitter into the next everything app and that is not, it is not known as twitter anymore. musk has officially re-branded the company as x. he wants the app to be central to everyday lives, and a hand handle everything from communications, to finance, to gaming. so we re going to find out what this is all about with the best man we know, nbc tech correspondent jake ward. jake, i want you to explain all of this to us. first, re-branding the company as the letter x. you ve got wall street analysts who believe the company could use billions of dollars of brand value, not to mention the letter x on the internet is gonna fast-track you to a porn haven. [laughter] i know. i don t know, stephanie. i mean, elon musk is so exhausting to cover because he is so indomitable about these ideas which, to any sensible