From Chandrayaan-3 to Ad Boom: India s advertising odyssey adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Following a violent border conflict between India and China in the summer of 2020, India implemented a nationwide ban on TikTok. It suddenly disconnected the 200 million Indian users it had accumulated, including marketers and brands who had made substantial bets on the platform.
With a potential ban of TikTok in the US looming, we asked advertisers in India and Hong Kong, where the short video app is already banned, which alternatives they have turned to, and whether or not they feel they're missing out?
Profit vs purpose: Advertising s balancing act | Advertising campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.