[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of those w
welcome to the whole story. i m anderson cooper. we take you into a world few get to see up close, the world of super yachts. private boats, some longer than a football field. they can cost hundreds of millions of dollars, and it seems there s plenty of buyers. since the pandemic, more people than ever are building and buying them. business is reportedly booming. they ve become status symbols for the super rich and striking symbols of economic inequality. their impact on the environment and the oceans is a topic of debate. the u.s. has seen some super yachts of russia s elite, and now your tax dollars are surprisingly being spent to keep their ships in tip-top shape. cnn s alisyn camerota takes us inside this hidden world of super yachts, and her first stop, the monaco yacht show. this is monaco. land of the ultra wealthy. dotting the harbor like crown jewels are some of the world s largest super yachts. that s no surprise considering this is the richest country in the worl
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wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverything a ab
welcome to the whole story. i m anderson cooper. tonight, we take you into a world that few people get to see up close. the world of superyachts. private boats, some of them longer than a football field. they can cost hundreds of millions of dollars and it seems there are plenty of buyers. since the pandemic, more people than ever are building and buying them. business is reportedly booming. they ve become status symbols they ve become status symbols for the soup rer rich and striking symbols of inequality. their impact on the environment and the oceans is a topic of debat. the u.s. has seized some superyachts of russia s elite and now, your tax dollars are being spent to keep them in tiptop shape. cnn s s alisyn camerotota takes inside this world of superyachts. and her first stop, the monaco yacht show. this is monaco. land of the ultra wealthy.y. anand dotting g the harboror li crcrown jewelsls are some e of woworld s largrgest superyryach. bonjour. that s no