11 Bad Habits That Content Creators Should Avoid makeuseof.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from makeuseof.com Daily Mail and Mail on Sunday newspapers.
THE STANDARD
OPINION
The recently published Media Council of Kenya Status of the Media Report 2020, has interesting revelations on the consumption of radio programmes, which is food for thought for media owners and researchers. Radio content consumption dropped considerably in 2020. This confirms the standpoint of media experts on the liberalisation of media waves in the 1990s within Eastern Africa.
In 2003, Robert Serumaga, the PANOS Eastern Africa Regional Director, was quoted by a regional newspaper saying: “The media have achieved independence since the late 1980s and the early 1990s when they were liberalised. The remaining challenge is quality. This is with reference to the concerns and outlook of their audience in the region.”