The bean-to-bar chocolate company considers transparency as a key component and commitment in the pursuit of sustainable growth and an answer to the climate change crisis.
Kocoatrait unveils Madras collection in sustainable packages Kocoatrait has introduced its Madras collection of bean-to-bar chocolates in zero-waste gift boxes. Thee nine chocolate bars are unitised in a palm leaf-based reusable box
The brand has curated a limited edition set of nine flavoured bars inspired by the taste of Tamil Nadu. These flavours include Sukku Malli Kaapi, filter coffee, Kozhukkattai, Malligai, Sarkarai Pongal, Mor Miligai, Panai Sarkarai, Panakam and Paneer Roja.
Poonam Chordia of Kocoatrait, said, “The flavours are intended to remind consumers of Madras. We have used innovative techniques and only real flavour ingredients to form this collection. We do not use any artificial flavours and only work with Single Indian origin cacao beans. We use traditional South Indian stone grinders to refine our chocolate and use only non-refined sugar.”
These chocolate makers kept India sweetly satiated during the lockdown
The pandemic could not dull India’s chocolate market and new brands have popped up to cater to a variety of palates and occasions. Shweta Bhandral January 30, 2021 / 11:55 AM IST
In school, I remember getting chocolate as a prize for winning a competition or for scoring full marks. Thanks to effective marketing, big brands such as Cadbury, Nestle and Amul were able to replace our traditional Indian sweets with their products.
In fact, chocolate is the most popular confectionery item in India; more than 61 percent of Indians are frequent consumers and at least 55 percent of these are women, says a study by market intelligence agency Mintel.