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How K-beauty YouTuber Pony hopes to breathe new life into the skincare and beauty industry

April 21, 2021 K-beauty YouTuber Pony believes the beauty and skincare industry has grown stagnant. She’s now on a mission to make the latest styles more accessible. Screengrab/YouTube/PONY Syndrome When Pony started posting videos about beauty and skincare to her Pony Syndrome YouTube channel in 2015, she had no idea she would become one of the first influential K-beauty vloggers. Born Kim Hye-min but known in the industry solely by her nickname Pony, the South Korean make-up artist began her career as a blogger and author, and rose to global fame through her Pony Syndrome channel and for working with K-pop singer CL.

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