Data collection is one thing, but it also needs to be communicated in a meaningful way
The agricultural sector is still one of the least digitized compared to other industries - not only in Germany but globally. This is also evident from a recent McKinsey article
(Agriculture s connected future: How technology can yield new growth). So the market for an effective solution for documenting and communicating data on farms is there. Will Norwegian company Farmable fill that gap?
We spoke to Max Bangen of Farmable: The possibilities for data collection in fruit growing are super diverse. From drone and satellite imagery, to the Internet of Things and Big Data. A lot of data is available but it s hard for fruit growers to get an overview. Especially since many things in fruit growing have not yet been converted to digital formats. Observations from growers and their employees, as well as advice from consultants, are still more likely to be found on paper than digitally stored for th