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RESTON, Va., Dec. 10, 2020 /PRNewswire/ Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc. (NYSE: TGNA), a local news leader with 64 stations in 51 markets. Under the terms of the agreement, TEGNA will expand its local television and digital measurement partnership with Comscore to include 22 total markets, with Comscore s local television currency serving as its exclusive selling and posting currency in 18 local markets.
As a part of the agreement, these TEGNA stations will also have full access to Comscore s Advanced Automotive and Political Audience segments, allowing them to provide their clients and prospects in those verticals with dynamic, highly targeted segments of significant value versus age and gender demographics alone. Several of the larger market TEGNA stations will now also benefit from Comscore s recently launched
Comscore Renews Agreement With Tegna tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.