Why are new voters so apathetic about politics? A new study focused on one of the most salient: parent attitudes about politics. Results show that in households where parents and adolescents are close, parents transmit political apathy to their adolescent children, which may have the unfortunate consequence of contributing to low political participation among young voters. Findings point to a promising new avenue of raising political participation among young voters: targeting the political attitudes of those with whom they are close, particularly their parents.